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Margot Rutledge
Founder and Chief Operating Officer
Margot Rutledge is an accomplished business development professional with extensive experience in coaching and training. Prior to co-founding FamilyStrong, she worked for national and international management consulting and training firms in the capacity of sales, operations and instruction. In addition to her more recent work as a facilitator and coach, she has a background in nutrition counseling, having graduated with a degree in Foods and Nutrition from The University of New Hampshire and earning her certification as a Registered Dietitian after completing a Dietetic and Nutrition Internship at Massachusetts General Hospital.
Margot’s avocation has been to create a life skills program for young people and to bring this program to parents and to organizations serving young teens. She founded and sits on the Board of KidsWin, a non-profit organization whose mission is to build self-reliance and self-esteem in children and promote positive, supportive relationships between adults and children. Please visit KidsWin at www.kidswin.org.

Brett Rutledge
Project Manager
Brett Rutledge has over 17 years experience in business and business development with Fortune 500 companies. He has had great success in managing complex projects and in developing and maintaining strong relationships with C-level executives and business owners. He has strong communication skills with experience facilitating both sales and communication skills training.
He is a certified personal trainer with 18 years experience as an elite level competitive cyclist and cross country skier. He co-founded FamilyStrong to help children become more active and physically fit and to make a difference in the fight against childhood obesity.
Kathy Ekdahl
Fitness Consultant and Coach
Kathy Ekdahl is a nationally certified personal trainer with over 18 years experience in health and fitness. She recently further enhanced her education by becoming a Certified Strength and Conditioning Specialist, a highly trained certification qualifying her to work with amateur and professional athletes. She also coaches Varsity Field Hockey for Hudson High School in Hudson, MA.
She is the former owner of The Aerobics Stop, a renowned women's gym in Marlboro, MA, and a continuing education provider for the fitness industry for 10 years. Kathy has her own cable fitness show entitled "Kathy's Fitness Forum" which debuted in April 2005.
www.personalbestpersonaltraining.com
We are pleased and privileged to have an alliance with Wellcoaches Corporation which provides the gold standard in training and certifying professional wellness coaches. www.wellcoaches.com
Certified wellness coaches come from many specialties including: exercise physiologists, personal trainers, physical therapists, registered dietitians, nurses and physicians.
Allow me to introduce you to members of the FamilyStrong family of coaches:
Sheri Rohr
Wellness Coach

Sheri is a Licensed Wellness Coach (Wellcoaches Corporation) and Certified Personal Trainer (Aerobics and Fitness Association of America) who specializes in helping clients create great lives by becoming an “active participant in their wellness”. Combining her many years of experience in Human Resources and benefit management, along with her passion for inspiring change, Sheri guides clients through the process of identifying their needs, values and vision, crafting an action plan and providing a built-in structure of accountability, support and motivation.
Sheri is a graduate of Northeastern University and the owner of ReSoulutions, a wellness coaching business. She is also a Personal Trainer at Worcester Fitness in Worcester, Massachusetts.
Joan Turnberg
Wellness Coach
Joan Turnberg, Licensed Wellness Coach (Wellcoaches Corporation), helps individuals make lifestyle changes in exercise, weight management, nutrition, health, and stress so that individuals can feel comfortable in their own skin, leading to more joyful living. Joan has a gift for shifting a person’s focus from feeling overwhelmed to feeling a sense of ease. People who have worked with Joan have experienced increased vitality, aliveness, and weight loss. Joan is also an enthusiastic Nia Instructor. Nia is an exercise form combining dance, martial arts, and yoga.
Previously, Joan was the Training and Development Manager at Abbott Laboratories, MediSense Products. She received her bachelors in Medical Technology from Framingham State College, which included an internship at Baystate Medical Center, Springfield, MA.
Joan is the owner of Live-Life-Well, a wellness coaching business.
Gina Lincoln
Wellness Coach
Gina, a Licensed Wellness Coach (Wellcoaches) & Certified Personal Trainer (ACE, NASM), integrates fitness/nutrition education and behavior change methodologies. She easily connects with clients through her own personal experiences with weight management and work/life balance. Gina is extremely passionate about helping others make realistic changes that they can sustain. With the right mix of support and accountability, she empowers her clients to become the healthy, happy people they want to be!
Gina holds a Bachelors degree from Westfield State College and has extensive experience in client relations, corporate training and team management. Gina has facilitated wellness workshops for WellCall Inc., Boston Sports Clubs and her own company. She has worked as a Master Trainer for BSC and has taught for the National Personal Training Institute (certification).
Gina is the President of Flourish™ an in-home personal training and wellness coaching company.
www.flourishfitness.com
Sheela Calhoun
Wellness Coach

Sheela Calhoun, owner of Healthy Options Coaching, has worked in the field of health and wellness for more than twenty years. She has a background in nursing, nutrition education, personal training, counseling and coaching. Sheela received her master’s degree in counseling psychology from Cambridge College and is a member of the American Counseling Association. She is a certified nutrition specialist with Lifestyle Management Associates, Inc., a certified and licensed wellness coach through WellCoaches® Corporation, and a certified personal trainer with the American College of Sports Medicine.
Sheela is passionate about helping people achieve their personal goals for health and wellness, but more importantly, helping them learn to love and accept themselves from the inside out!
www.healthyoptionscoaching.com
Heidi Duskey
Wellness Coach
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Heidi is certified as a Wellness Coach (Wellcoaches) and a Health/Fitness Instructor (ACSM). She has worked in the health and fitness industry for 15 years, coaching and training clients ages 17 to 92 and holding positions as diverse as Smoking Cessation Facilitator, Health Educator, and Fitness Director. Heidi currently maintains a private coaching practice and coaches members of a Boston-area health club. In addition, she presents regularly at fitness industry conferences and consults to AdvancingWellness, a worksite wellness company she helped to create.
Underlying Heidi’s work is her curiosity about how people successfully adopt new, healthy behaviors and her passion to effectively support this process. She is indebted to her clients, colleagues, and family for the rich, living laboratory they provide and she brings a compassionate and generous listening to the people she works with.
Heidi is the principal of Duskey Coaching Services, a wellness coaching business.
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